Facebook Ad Targeting: Use Quantcast to steal competitor’s customer demographic information to laser target Facebook Ads

Say you create a Facebook ad about weight loss, Facebook asks you what age, gender, likes you want to target:

Go to QuantCast.com and enter your keyword “weight loss” or a competitor’s site like “weightwatchers.com” and it shows you – visitors are Female, 35-50+, higher income, it even tells you their likes – e.g. Jillian Michaels, Oprah Magazine,

Plug this into your Facebook ads, you’ll get better targeting and higher click through rates.

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