SMX Sydney: Top 10 Tips from SMX Sydney Search Marketing Expo 2010 #SMX

Best keyword density is 3-4%, write naturaly and use the keyword 3-4 times per 100 words

Editorial links placed in content and context are now more important than links in a footer

Good tip for link ideas – search Google for relevant sites and search only for .org, .gov or .edu

Popuri.us Tool – enter any URL and it will show Google PageRank, Alexa Rank, Google BackLinks, Yahoo BackLinks, Social Bookmarks and more

Testimonials are a great way to include all sorts of natural language, keyword variations, different suburbs and locations

Every page should have a unique, page specific title. Unique meta description for each page is not as important.

Mike Motherwell, WMS Consulting, says Zappos.com is a great example with great footer links, seo keywords, they overcome all objections, URLs done well.

Quality score with google adwords is determined by click through rate (60%), relevance (30%) and landing page (10%)

Use negative keywords to get rid of wastage. Many SEOs say negative keywords are simply not used enough

Search Engines can’t see flash, but CSS menus are fine

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