Best keyword density is 3-4%, write naturaly and use the keyword 3-4 times per 100 words
Editorial links placed in content and context are now more important than links in a footer
Good tip for link ideas – search Google for relevant sites and search only for .org, .gov or .edu
Popuri.us Tool – enter any URL and it will show Google PageRank, Alexa Rank, Google BackLinks, Yahoo BackLinks, Social Bookmarks and more
Testimonials are a great way to include all sorts of natural language, keyword variations, different suburbs and locations
Every page should have a unique, page specific title. Unique meta description for each page is not as important.
Mike Motherwell, WMS Consulting, says Zappos.com is a great example with great footer links, seo keywords, they overcome all objections, URLs done well.
Quality score with google adwords is determined by click through rate (60%), relevance (30%) and landing page (10%)
Use negative keywords to get rid of wastage. Many SEOs say negative keywords are simply not used enough
Search Engines can’t see flash, but CSS menus are fine